.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand has onboarded Indian cricketer KL Rahul as a label emissary as well as a financier in the firm, it shared with ETRetail.Without disclosing the exact portion of concern the cricketer has taken, the company mentioned it is a substantial and also key investment.This collaboration strives to take advantage of KL's enormous popularity, specifically with youth and physical fitness enthusiasts, to increase Boldfit's reach into untapped markets as well as demographics all over India.Sharing about the brand's growth plannings, Pallav Bihani, owner as well as CEO of the company pointed out, "Our team are going all-in on expanding our activewear as well as shoes categories, which are actually readied to redefine the fitness market. These segments are our potential growth motors." Currently, health and fitness and also doing yoga devices drive most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand attained an earnings of Rs 73 crore. With critical campaigns and also this collaboration, the brand name targets to reach a revenue of Rs 500 crore by FY26. Founded in 2018, it presently provides over 1 crore customers each year as well as targets to extend this grasp to 5 crore with this collaboration. Likewise, it is boosting its own source establishment infrastructure to guarantee fast delivery and constant product availability.Looking forward, the D2C start-up counts on a spurt in on-line web traffic, social media engagement, and also higher sales across our flagship types.
Released On Aug 1, 2024 at 10:46 PM IST.
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